Want to sell successfully on Vinted UK without guessing your margins? This guide walks you through account setup, fees, sourcing, listing best practices and how to use our free Vinted Fee & Profit Calculator to price for profit.
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Why Vinted UK Is a Great Platform for Sellers
- Zero selling fees: You keep 100% of your sale price (buyer pays a small “Buyer Protection” fee).
- Large, active buyer base: Millions of UK users shop for second-hand fashion and lifestyle items daily.
- Sustainable resale: Perfect for decluttering and making money from unused items.
- Built-in shipping options: Easy prepaid labels for Hermes/Evri, Yodel, InPost and Royal Mail.
Step 1 — Set Up Your Vinted UK Account
- Download the Vinted app or go to Vinted UK and sign up.
- Choose a username that matches your style or shop brand.
- Verify your email and phone number for trust badges.
- Set your payout details (bank account or PayPal for cash-out).
- Add a profile photo and description — buyers like knowing who they’re buying from.
Step 2 — What to Sell on Vinted UK
Vinted is primarily for second-hand clothing, but you can also sell related lifestyle items. Good categories include:
- Men’s, women’s & kids’ clothing (brand names do well)
- Shoes, trainers and accessories
- Designer handbags & luxury items (authentic only)
- Books, games and small home goods (within Vinted’s allowed list)
Tip: Check Vinted’s trending search terms and popular brands before listing.
Step 3 — Understand Vinted Fees (so you don’t lose money)
- Selling fee: £0 — you keep the full sale price.
- Buyer protection fee: Paid by buyer (not deducted from your payout).
- Payment processing: Included; you’ll see full sale price in your balance after the item is marked as delivered.
- Shipping: Buyer usually pays shipping cost unless you choose “seller covers shipping.”
Before you list, run the numbers in our free calculator: Vinted Fee & Profit Calculator (UK).
Step 4 — Listing Best Practices that Convert
- Title: Include brand, item type, size and condition. Example: “Zara Midi Dress UK 10 – Excellent Condition.”
- Photos: Use good lighting; include front, back, labels and any flaws. Lifestyle shots work too.
- Description: Add fabric, fit, measurements, condition and any shipping info.
- Category & brand tags: Fill these out correctly so Vinted shows your item to the right buyers.
- Price: Check similar listings to stay competitive; consider bundle discounts.
Step 5 — Sourcing Stock (Beyond Your Own Wardrobe)
- Clear-outs: Start with items you no longer wear.
- Charity shops & car boot sales: Find quality clothing to resell.
- Wholesale & liquidation: Some sellers buy bulk second-hand or returned goods; make sure items meet Vinted’s allowed list.
- Upcycling: Alter or customise pieces for unique value.
Step 6 — Pricing Strategy & Example Calculation
Since Vinted charges no seller fee, your main costs are shipping (if you cover it) and your item cost. Example:
| Item | Amount |
|---|---|
| Sale Price | £25.00 |
| Item Cost | £8.00 |
| Shipping (seller covers) | £2.99 |
| Total Fees | £0.00 (Vinted charges buyer, not seller) |
| Net Profit | £25 - £8 - £2.99 = £14.01 |
| Profit Margin | 56% |
Want to test different numbers? Use our calculator: Open Vinted Fee & Profit Calculator.
Step 7 — Boost Sales with Promotions & External Traffic
- Bundle discounts: Encourage multi-item orders to move stock quickly.
- Wardrobe Spotlight: Paid feature inside Vinted to boost your entire shop for 3 or 7 days.
- Social media: Share your Vinted closet on Instagram, TikTok or Facebook groups.
- Seasonal refresh: Re-list or bump items to keep them visible.
Step 8 — Manage Operations & Customer Service
- Ship promptly — Vinted tracks dispatch times; late shipping can affect visibility.
- Use the prepaid shipping label to avoid mistakes and get buyer protection.
- Communicate politely; respond quickly to questions or offers.
- Keep your balance clear — cash out regularly to your bank or PayPal.
Recommended Tools & Resources
| Need | What It Does | Examples |
|---|---|---|
| Photo Editing | Brighten, crop, remove background | Canva, Snapseed |
| Inventory Tracking | Keep tabs on stock if you sell on multiple apps | SellerAide, Airtable |
| Research Trends | Check what’s hot on resale | Vinted “Trending,” Google Trends |
| Shipping Supplies | Buy poly mailers, scales, labels | Amazon UK, eBay UK |
Common Seller FAQs
Q: Does Vinted take a cut from my sale?
A: No — buyers pay a small protection fee; you receive the full selling price minus any shipping you chose to cover.
Q: How do I get more visibility?
A: Use Wardrobe Spotlight, refresh listings, post regularly, and share your closet on social media.
Q: Can I sell new items?
A: Yes, as long as they fit Vinted’s categories (fashion, accessories, small home goods) and you’re transparent about condition.
Related: Amazon Selling Guide • eBay Selling Guide • Depop Selling Guide
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