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TikTok has transformed not just how the UK scrolls short-form videos, but how we shop. TikTok Shop UK gives creators, small businesses and brands a built-in checkout and a huge audience.
If you’ve been watching as products sell out during UK livestreams and in-feed videos, this guide is for you. We’ll walk through eligibility, setup, fees, content and our free UK fee calculator so you can price for profit.
Why TikTok Shop UK?
- Seamless in-app checkout: Shoppers never leave TikTok; lower friction means more conversions.
- Content-driven discovery: Your videos become your storefront; algorithm finds the right buyers.
- Live shopping events: Demo products, answer questions, create urgency.
Step 1 — Check UK Seller Requirements
- 18+ years old.
- Based in the UK (TikTok UK Shop is open to UK-registered businesses and individuals).
- Valid government ID (passport/driving licence) and a UK bank account for payouts.
- Business sellers: company registration number and VAT details if applicable.
- Create a TikTok Business Account: Switch your profile to Business to unlock analytics and shopping.
- Register on the TikTok Shop Seller Centre (UK): Go to Seller Centre and sign up. Upload documents and wait for verification.
Pro Tip: Already using Shopify or WooCommerce? Use TikTok’s official integrations to sync products automatically.
Step 2 — Set Up Your UK Shop & Add Products
- Link your TikTok account inside Seller Centre.
- Add products manually or import your catalogue:
- High-quality photos & short videos.
- Keyword-rich descriptions for UK search terms.
- Accurate pricing and stock.
TikTok reviews products (typically within 24 h).
Step 3 — Understand UK Fees
- Commission: ~6–9% per order depending on category. Deducted automatically.
- Payment processing: ~1.5–2.9% + fixed fee.
- Fulfilled by TikTok (FBT): Optional storage and shipping. UK fees start around £3.20 for ≤1 kg parcels (excl. VAT).
- Advertising: Optional TikTok Shop Ads (min. £15–£20/day).
Example: Rough Cost Breakdown
Hypothetical example showing how fulfillment costs might stack up for a £20 sale.
| Component | Estimate | Notes |
|---|---|---|
| Item price + shipping to customer | £20.00 | Seller sets this |
| TikTok Commission (9%) | £1.80 | 9% of total sales value |
| Fulfillment Fee (FBT, ≤1 kg) | ~£3.20 | Estimated; excludes VAT |
| Packaging / Handling | ~£0.50 | Estimate for packaging / handling |
| Warehousing (if stored >30 days) | Depends on volume | £0.36 per day per cubic metre for older inventory |
| “Shipped by Seller” fee (if not using FBT) | £0.50 per parcel | Service fee for seller-delivered parcels |
| Estimated total extra costs | £5.00–£6.00+ | Depends on weight, packaging, warehousing and VAT |
Use our free calculator: TikTok Shop Fee Calculator UK
Example: Sell a T-shirt for £25. 6% commission = £1.50. Add payment processing + shipping + any creator commission to get true net profit.
Step 4 — Create Content that Sells
- Shoppable Videos: Tag products directly in-video for instant checkout.
- Go Live: Host UK-timed live streams with Q&A and limited-time discounts.
- Collaborate with Creators: Use the TikTok Creator Marketplace to find UK influencers. Offer commission or pay per post.
- Run Ads: Boost your best-selling videos or create TikTok Shop Ads targeting UK buyers.
Related Articles
Related: eBay Selling Guide • TikTok Shop Guide • Amazon Selling Guide
Ready to Launch?
Starting a TikTok Shop is a fantastic opportunity to connect with a massive, engaged audience and build a thriving business. It's a platform where creativity and commerce collide, and your ability to tell a compelling story about your product can be your greatest asset.
Remember to keep a close eye on your fees and calculate your costs carefully. By understanding the numbers and creating authentic, engaging content, you'll be well on your way to success on one of the world's most dynamic social selling platforms.
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